Media and PR Resources
Girl Scouts have so many wow-worthy stories to share! Here are some communication resources to help you connect with local media and share how Girl Scouts are taking action in western Washington.
Girl Scouts across the country are working together to speak with one voice! If you're creating your own flyer, form or other piece of Girl Scout material, follow this easy checklist to make sure it meets our branding guidelines:
- Three colors: All Girl Scouts of Western Washington materials should use three colors: black, white and Girl Scout green! You can tell if it's Girl Scout green by the hex number (#00ae58), rgb number (r0 g174 b88) or PMS number (355).
- Servicemark: Is our servicemark in the top left-hand corner of your document? If so, great! If not, please add it. Make sure it has at least the same amount of white space around it as the "g".
- Full name: Instead of shortening our organization's name to GSWW, please use our full name—Girl Scouts of Western Washington. This helps people recognize our organization and reduces confusion.
- Font: Omnes is our official Girl Scout font. If you're unable to use Omnes, Arial is your other option.
You can use the Girl Scout trefoil icon plain, or add white or black text overtop. Remember: The Trefoil should always be a trefoil–not a flower, not a leaf, not a snowflake!
Image Use Guidelines
In order to keep girls safe, it's important to know whether or not you have permission to use images of our Girl Scouts! Currently registered Girl Scouts and girls who have registered for staff-led Girl Scout events give permission to use images taken at Girl Scout activities to promote Girl Scouting.
This paragraph is included on registration forms: "We understand that when participating in Girl Scout activities, participants may be photographed for print, video or electronic imaging. We understand that these images may be used in promotional materials, news releases, and other published formats for either the local Girl Scout council or Girl Scouts of the USA. We acknowledge that these images will be the sole property of either the local Girl Scout council or Girl Scouts of the USA."
Image Release Consent Forms are needed for non-Girl Scout images taken at events. Questions? Call (800) 767-6845.